M&S
BriefMarks & Spencer was bringing out a new range of Asian, quick and healthy ready meals with an emphasis on fresh flavours. This needed to be communicated in a simple but authentic way that would have a lot of shelf presence.
SolutionThe logo of a bowl and chopsticks communicated Asian cuisine that was ready to eat, whilst the overall look took inspiration from simple Japanese design, together with a banana leaf that conveyed healthy, fresh and bold qualities.
ScopeIdentity
Packaging
![Food packaging](https://gingerbread-lady.co.uk/wp-content/uploads/2014/09/MS_ModernAsian-e1461599025994.jpg)