ManAlive
BriefMan Alive - part of the Lakeland Cosmetics group wanted to rebrand their mens body washes whilst also bringing out some complementing beard oils.
A new identity was created using a stacked abstract M and A letter which became a man icon. Strong colour blocking was used to make the fragrance and packaging stand out.
Sales on Amazon increased after the packaging was updated.
Identity
Packaging
![](https://gingerbread-lady.co.uk/wp-content/uploads/2022/09/ManAlive_BodyWashes.jpg)