WHITTARD OF CHELSEA
BriefWhittard wanted to target a more contemporary, unisex customer.
SolutionWith this in mind, illustrations inspired by Paul Smith fashion label were commissioned and applied on packaging.
ScopePackaging
![Whittard of Chelsea packaging](https://gingerbread-lady.co.uk/wp-content/uploads/2016/02/Whittard_of_Chelsea.jpg)
Whittard wanted to target a more contemporary, unisex customer.
SolutionWith this in mind, illustrations inspired by Paul Smith fashion label were commissioned and applied on packaging.
ScopePackaging