M&S

M&S wanted its Christmas food and hamper range to have an elevated festive craft feel that would appeal to a wide audience and could also be sold outside of the Christmas period, giving it a longer shelf life.

A kit of parts was created to allow for a clear but also differentiated product range. This consisted of a suite of holding device shapes, background patterns, a tight colour palette and craft texture.

This work was completed whilst working as part of a team for M&S.

Packaging