Maison MK

Brief

An exclusive top end, design boutique hotel in Marrakech required a full and slick design package.

Solution

The curved interiors of the riad inspired the use of a bespoke contemporary round font mixed with an ethnic style MK. A star was added to create a ‘jewel’ like quality that the hotel wanted to portray. This was used in conjunction with the MK for the hotels’ branded textiles. A repeat pattern made from the star was also used as a spot varnish across printed materials.

Scope

Identity
Stationery
Branded goods
Printed materials