Yllume

Brief

This start up beauty brand needed a name, an identity and packaging for its illuminating skincare products.

Solution

The name Yllume (pronounced ee-loom) was inspired by the products’ illuminating qualities. A rich metalic purple was chosen as the brand’s colour as it’s historically been a regal colour, thus implying luxury and high end. There were five products in the range which required primary and secondary packaging. This used pearlescent whites that were overprinted with a gradient of a soft skin colour to give an illuminating effect.

Scope

Naming
Identity
Packaging
Stationery

Yllume logo