Sugarplum Children

Brief

Sugarplum Children is a fund raising initiative for children with Type 1 Diabetes. They wanted their identity to be light hearted.

Solution

Plum colours were used in conjunction with a friendly ‘brave little star’ character to symbolise the suffering children. The star icon was used on candle packaging and was turned into a diamond pendant to help raise money for the charity. Invitations and programs for a high profile fund raising dinner were designed featuring an illustration of the Sugarplum Tree poem. The 2013 printed materials were produced on Colorplan with purple metallic foils, whereas the 2015 used sparkly Peregrina with icey blue metallic foils. The total amount raised from these two events has been almost £1 million.

Scope

Identity
Illustration
Invitation
Program