M&S

Brief

Marks and Spencer needed a red and a white wine for the “£10 meal for two” range.

Solution

The GSM red wine is a blend of three grapes; overlapping circles were used to represent this, creating a bunch of grapes. The Grenache white wine came from a particular region in France that was famous for it’s bridge. An old photograph of the bridge was given a simple modern look in a circle which also reflected the wine’s “round” tasting notes.

Scope

Packaging

Wine label design