JAFRA is a well established US skincare brand sold by independent consultants worldwide. The Royal Jelly product range needed a facelift to bring it in line with other competitor products.Solution
The Jafra Royal Promise range identity heroed the R which was encased in a honeycomb shape to relate back to the product’s origin and bee environment. This was then echoed as a pattern which transformed and softened into a circle, thus communicating product efficacy and change in skin’s appearance after using the products.
This work was solely completed whilst working for Holmes & Marchant.