The Country Candle CompanyBrief
The Country Candle Company wanted to launch a large and mainstream range of British fragranced candles that would compete with the well established American Yankee candles.
As the range of fragrances was so large, stock photography was carefully sourced and used to denote each fragrance clearly, alongside a coloured wax to compliment the fragrance and imagery. The label design used as much white space as possible to keep it fresh, contemporary and a clean, whilst a traditionally British font was used for the fragrance titles.
A branded wooden lid was designed to give the product a softer, more natural feel whilst the use of silver foil on the labelling made it feel more premium.
After the successful initial launch of the range in 2015, it expanded to include different sized candles, reed diffusers and wax melts.