Boots had two gift ranges that needed designing, along with style guides produced.
TOP: Boots wanted a gift range that was centered around the dressing table & bedroom, to compete with Laura Ashley accessories. Primary & secondary patterns reflecting vintage bedroom fabrics were created to be used throughout the range on products and packaging. The gifts were a mixture of sourced and custom designed products with supportive decorative packaging.
BOTTOM: The Boots ‘Classic Ladies’ is a core gift range that they update every year, aimed at women aged 25+. The range consists mainly of leather and textile goods from purses and personal organisers to washbags. A pattern that leant itself to embossing was created and used on the products and packaging. The structures of the gifts were kept simple to show off the embossed pattern while jewel like colours were used for linings and packaging. The final range consisted of black & pink and tan & turquoise products.