Packaging: Whittard wanted to target a more contemporary, unisex customer. With this in mind, graphics were created in the style of the much hyped 'Paul Smith label' and applied on pack.

Whittard wanted to add three flavours to their instant coffee range and create a coffee selection gift pack. Fonts were chosen to relate to the origin of the coffee whilst colours dictated the strength of the flavours. A hessian texture was used on the gift pack selection as a reference to the bags of coffee beans.

Packaging was designed for the traditional Whittard customer in mind. Traditional illustrations of the 12th night of Christmas were commissioned as individual characters, which were then placed onto packs. Type sympathetic to this style was used.

Packaging was designed for the traditional Whittard customer in mind. Snowflake icons decorated the pack and metallic inks were used for a festive finish which reflected the products inside.