Identity: VUP baby wanted a modern & clean identity to reflect their brand values and products.
The concept behind the logo, is that you are protecting your baby, (from toxins) giving it a healthier start -
the baby is therefor shown wrapped in a blanket showing it's heathy heart.
The graphic icon was used on stickers & cards etc.

VUP baby needed a supporting identity to brand their non toxic products. The logo needed to communicate the message clearly, with an icon hinting at being kind to a baby's health as well as the environment.

Stationery & print: Stationery and other printed materials were kept fresh -
In this example you can see the various uses of the main & supporting logos.

Website: VUP wanted a website that was modern, clean and stylish that appealed to mothers and fathers alike.
The heart from the logo was used as the background wallpaper together with their corporate colours - baby blue & pink.

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