Identity: Aliex wanted a logo that was fun, characterful & entertaining, with happy, friendly & magical notes to it.

 

 

Other routes were explored which focused more on magic and a special imaginary friend called Roohoo.

Roohoo Films:
Is a company that captures the magic of your kids forever on film.

It was founded by Aliex Yuill who has spent her career filming, directing, producing, editing & puppeteering for CBeebies as well as collecting a BAFTA award.

Work:
Identity