In-store graphics: The brief was to create several 3 metre long in-store wall montages that could be also be used in 1 & 2m lengths. They depicted different types of holidays such as: beach, cruises, around the world, ski and city breaks. Photography was contained within oval shapes which imitated My Travel's branding - this approach acted as a stylish and clever way of separating the images from each other.

The wall graphics depicting different types of aspirational holidays.

Packaging: My Travel's traditional 'package holiday' needed a face lift. This was taken literally - a gift-package containing holiday details was designed, which could be given as a present. The sleeve with graphics and price could be removed when given as a gift. Inside was a disposable camera and three postcards detailing the three holidays to choose from.