Leaflets: The idea of these in-store promotional leaflets was to show the customer how to achieve new looks with Kolor - Superdrug's own cosmetic label. Models were cast & shot for the appropriate looks. The shots were then overlaid onto stock photography that was in keeping with the look. Overleaf was a step by step guide on how to achieve the result using the featured make-up.

POS: The artwork for the in-store leaflets (above) was adapted to fit a promotional point of sale hotspot for Kolor.

A fresh look was needed for Kolor's Spring hotspot. Individual pack shots were taken and then montaged to create a floral theme. Stock photography was used for the bugs and insects. The overall look was very floral and pretty...just right for Spring!