Identity: Amama Kids wanted a logo that was contemporary but with traditional and European tones.
The little fish gives it a Mediterranean feel, suggesting a nostalgia of the traditional trips to the seaside as a young child.

Other ideas explored focused on youthful fonts, children's icons and childhood activities such as painting.


Stationery: The translation onto stationery, stickers and tags was kept simple with an introduction of a wave.

 

Website: Character was injected into the website through the use of playful looking buttons, collages and a coral pink wave.

View website

Amama Kids:
Is an online start-up boutique based in Notting Hill, providing high quality clothes for babies and toddlers up to the age of 6.

They showcase both well known & emerging niche designers from Spain and Italy which are currently not widely available in the UK.


Work:
Identity
Stationery
E-commerce website