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Identity: Amama
Kids wanted a logo that was contemporary but with traditional and European
tones.
The little fish gives it a Mediterranean feel, suggesting a nostalgia of the
traditional trips to the seaside as a young child.
Other
ideas explored focused on youthful fonts, children's icons and childhood
activities such as painting.

Stationery: The
translation onto stationery, stickers and tags was kept simple with
an introduction of a wave.

Website: Character
was injected into the website through the use of playful looking buttons,
collages and a coral pink wave.
View
website
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Amama
Kids:
Is an online start-up boutique based in Notting Hill, providing high quality
clothes for babies and toddlers up to the age of 6.
They showcase both well known & emerging
niche designers from Spain and Italy which are currently not widely
available in the UK.
Work:
Identity
Stationery
E-commerce website
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